Mary Morrison's Ethical Issue Case Study Example | Topics and Well Written Essays - 750 words

Mary Morrison's Ethical Issue - Case Study Example This case study highlights the key issues concerning software piracy, the ethical dilemmas faced by the users, and the implications of indulging in software piracy. In the process, it also provides a comprehensive review of the rapidly deteriorating ethical beliefs and the negative impact of such acts on the society as a whole. Mary Morrison, a business student at Big State University was gifted a new PC by her parents. The computer had the basic Windows Operating system installed and no other software was provided with it. Mary being a student required Microsoft Office Suite software to assist her in her studies such as making spreadsheets and presentations. Since the computer had no such software installed, she was compelled to buy it instead. On inquiry it was found that the software she needed would cost her $199. Although Mary belonged to a financially well-off family, she faced financial difficulties due to the rising costs of education. She had a definite source of income from her job at a bookstore but she was saving money for her college trip and spending it on the software would hamper her plans to do so. Her friend Frank, offered to provide her with a pirated copy of the software she needed. Hence Mary was faced with a critical ethical dilemma - that of choosing to forego her moral values and us e the pirated software for free or use up her savings for the college trip and buy the legal copy of the software, and uphold her moral values instead. Software piracy is one of the most pressing issues in present times, and has of late become a global phenomenon costing the industry billions of dollars every year. Ever since the growth and expansion of the market for software there has been a simultaneous rise in the illegal sale and download of the same (Grabosky and Smith, 1998; Drahos and Braithwaite, 2002). The illegal sale and download of software tends to dissuade firms from

Compares essay Example | Topics and Well Written Essays - 500 words - 1

Compares - Essay Example e actually grouped into three’s to dramatically focus on Jesus at the center, in a triumvirate melancholic position, appropriately manifesting the solemnity of the supper, in conjunction with the anticipated passion and suffering to come. The colors were actually matte and nothing glaring or domineering exists in the painting. Judas, the betrayer, was included with the twelve, so viewers who are familiar with Jesus life and story would strain to determine who among them would betray Jesus. Da Vinci’s Last Supper is more solemn, more remorse, despite the depicted movements of the disciples all seated with Jesus. There is balance in the whole painting, with Jesus at the center; there appears to be exactly four panels on the left and right walls of the room, and the three windows at the back diametrically positions Jesus at the center. When viewed together with Tintoretto’s own interpretation of The Last Supper, one’s own contention is that Da Vinci’s work is more sublime, formal, with a uniform structure in style manifesting balance and harmony in figures. Tintoretto’s depiction of the painting was more dramatic manifesting dynamic movements of the disciples, with predominantly more participants in terms of other observants, in addition to the 12 disciples. The latter’s paintings contain heavenly figures in the form of angels and Jesus, with halo, in radiant splendor, in complete contrast to the basically dark background. There appears no balance as there is more light on the left portion of the painting illuminating from Jesus’ halo, in stark contrast to the right dark side. Further, Judas, the betrayer, was positioned in the darkness to manifest the tragedy of his actions and be interpreted as being away from the light. There are similarities in Da Vinci’s and Tintoretto’s The Last Supper in terms of theme, subject, and context. Otherwise, all other elements contain disparities: in medium, in dimensions (Da Vinci’s painting was larger), in

Own Labels In The Uk Smoothies Market Marketing Essay

Own Labels In The Uk Smoothies Market Marketing Essay For the purposes of this report a smoothie will be defined as a drink that is made with pure crushed fruit, but which may also include a small amount of fruit juice or purà ©e, yogurt, milk or soymilk, and is smooth in texture (Mintel, 2010). 1.2 The UK Smoothie Market Although the smoothies market in the UK enjoyed a period of exceptionally strong growth of more than 150% between 2005 and 2007, this has now been stalled by the impact of the recent economic recession and consumers switching their loyalty to alternative, cheaper pure fruit drinks. As well as suffering from unfavourable economic conditions, smoothie manufactures have failed to convince UK consumers that the drinks are not full of calories and are not bad for their teeth., despite strong contradictory evidence from the British Nutrition Foundation. The result of all of this is that the smooothies market declined by some 36% between 2007 and 2009 (Mintel Report Sales Brochure, 2010). The brand leader in the smoothie market, Innocent, has largely been responsible for fuelling the growth in the market and despite the general market downturn, it still commands an 80% market share. However, Innocents market share has been boosted, not just by its own performance, but also by the decision taken by PepsiCo to remove its PJs brand in early 2009. PepsiCos rationale for removing the brand was that it enabled it to focus on its best selling Tropicana brand, which added a smoothie to its range in February 2008 (Lewis, 2008). The smoothie market is now showing signs of a fragile recovery and Mintel forecasts that improved economic conditions, together with the increased penetration of the childrens market, will see the smoothies sector returning to growth soon see Figure 1 below (Mintel Report Sales Brochure, 2010). FIGURE 1 Trends and Forecast for Volume Sales of Smoothies, 2005-2015 Total Index % annual change m litres 2005 27 66 +69 2006 52 127 +93 2007 70 171 +35 2008 60 146 -14 2009 45 110 -25 2010 (est) 41 100 -9 2011 (fore) 44 107 +7 2012 (proj) 48 116 +9 2013 (proj) 53 130 +12 2014 (proj) 58 141 +8 2015 (proj) 64 155 +10 2.0 The Importance of Branding in the Smoothies Market With consumers becoming increasingly sophisticated and confident in being able to differentiate between the offerings of various suppliers in a marketplace, the value of a strong brand has never been more critical (Mitchell et al., p.201. 2003). According to Aaker (p.95, 1996), to be successful, brands should offer consumers a value proposition, which constitutes functional, emotional and self- expressive benefits. Branding is critical in the soft drinks market as a whole. For example, Coca-Cola (a stakeholder in Innocent) believes that 96% of its total worth as a business can be attributed to its brand (Knox, 2004). In the smoothies market the brand leader, Innocent, has demonstrated the value of a strong brand. The name Innocent positions the brand as simple, pure and safe thus delivering both functional and emotional benefits within its brand value proposition. There are a number of reasons why branding is critical to success in the smoothies market, namely: Consumers are cynical about manufacturers claims of the health benefits of smoothies. Consumers believe smoothies are too expensive compared to other fruit drinks. Because smoothies are a relatively new product in the market they do not resonate with the 45+ age group which is a potentially significant market segment for smoothies. The distribution of smoothies relies too heavily on the big supermarket chains leaving them open to competition from supermarket own brands. Smoothies brands have largely recognised the value of branding in the marketplace and this is evidenced by a three fold increase in total advertising spend in the sector in 2009/10. The leading brands have built up a lot of brand equity as a result (see Figure 2). However, despite this the leading brands have not been able to rely on their brand reputation and equity to boost sales, rather they have had to discount the price of their products extensively in 2008/9, which may impact negatively on the equity of the brands in the longer term. Figure 2: Personalities of Various Smoothie Brands, May 2010 Benecol Innocent Ellas Kitchen Tropicana Average Base: internet users aged 16+ who have heard of the brand 1,517 1,795 674 1,718 % % % % % Authentic 10 19 10 16 14 Boring 9 2 4 3 4 Cool 6 21 10 16 14 Delicious 9 35 10 28 21 Engaging 5 12 6 8 8 Exciting 4 19 9 11 11 Fun 5 26 12 15 14 Genuine 14 23 12 20 17 Healthy 42 49 19 36 36 Natural 23 43 18 31 29 Refreshing 9 30 11 34 21 Special 9 22 8 11 12 Tired 4 1 3 3 3 Traditional 8 7 8 19 10 Unappealing 11 4 5 4 6 Unhealthy 1 1 2 2 2 Vibrant 4 18 8 13 11 Source: GMI/Mintel 3.0 The Threat from Own Labels in the Smoothies Market The growth of supermarket own label brands is having a big impact on the sale of manufacturer branded, fast-moving, consumer goods (Veloutsou, 2004). Supermarket own label brands are no longer just the lower quality and lower priced alternatives to manufacturer brands that they once were as since the late 1990s they have been offering a genuine quality option for consumers (Burt, 2000). Porters (p.49, 1989), includes the threat from substitute products as one of the five forces in his model of industry competitors see Figure 3 below. FIGURE 3 : Porters Five Forces Model of Industry Competitors : Substitute products, in the form of own labels, pose a significant threat to established brands in the smoothie marketplace. The leading brands, such as Innocent, are suffering from consumers switching to own label smoothie and fruit juice products, in the shorter term, due mainly to price considerations. The extent of this switch is evidenced by the fact that the large supermarkets now dominate the fruit juice drinks market with their own brands (Keynote, 2010). 4.0 The Brand Position of Tropicana in the UK Smoothes Market Best known for its fruit juice products Tropicana launched its smoothie in 2008 supported by a  £4.5 million promotional campaign. Owners PepsiCo intended that the Tropicana smoothie would fill the gap left by its withdrawal of the PJs brand. However, despite the huge investment in promotional support and PepsiCos knowledge of the soft drinks market, Tropicana has failed to deliver. Although it is now the second largest of the manufacturer brands, in terms of market share, it is a long way behind the brand leader, Innocent. Its sales and market share have also taken a nosedive from its peak of 2008 see Figure 4 below. Figure 4 : Trends for Take-home Market Share of Smoothie Brands, 2007-2009 2007 2008 2009 2007-09  £m % share  £m % share  £m % share % point difference Innocent 150 71 120 71 100 80 -33 PJs* 25 12 10 6 na na na Tropicana Smoothies 8 4 15 9 3 2 -63 Ellas Kitchen 1.5 1 2.2 1 2.5 2 67 Sub-total 185 88 147 87 106 84 -43 Others 4 2 5 3 4 3 Own-label 22 10 18 10 16 12 -28 Total 210 100 170 100 125 100 -40 * brand discontinued in late 2008 Despite its poor sales performance in 2009, Tropicana is not a bad performer, in terms of its appeal to consumers, with just over two-thirds of those surveyed by Mintel saying that they liked it and would buy it again. However, most consumers still regard Tropicana as a juice and not a smoothies brand. 5.0 Summary and Conclusions Following a significant period of growth, the smoothies market has declined in the last two years and is only just showing signs of recovery. The market is dominated by Innocent and other brands, such as Tropicana, have failed to establish a meaningful foothold despite massive marketing spends. Brand reputation and equity is key to the success of smooothies and Innocent has successfully established its brand in the consumer psyche. In terms of leveraging its brand then Tropicana has an inherent problem inasmuch as it is still best known as a fruit juice, not a smoothie, brand. It needs, therefore, to build its reputation as a smoothies brand by delivering a value proposition targeted specifically at smoothie drinkers and supported by its brand strength in the juices market. The fact that consumers generally like its smoothie product and would buy it again are a good foundation for future growth. Also, considering the brand personality scores shown in Figure 2, where Tropicana is generally in second place, there are opportunities to build on the brand attributes of authentic, cool delicious fun and genuine, in future promotional activity. The short shelf life of all smoothies makes it difficult for them to penetrate the on-trade. However, smoothies have not really targeted themselves at the impulse purchase consumer and, consequently, this is a potential area of growth as is the largely undeveloped childrens market. -

Faculty Reaction Paper

Jeerer Tarot It's a very good film. I am amazed with the lines of the actresses, I felt every single word coming out of their mouth and it's like I'm a part of that scene. The actresses were very good, they portrayed the role given to them excellently. The characters acted naturally like they're Just having a quarrel on a real life. The teacher on a violet shirt fits her role very well, Just the way she walked and her gestures, she already looked like a brave woman.The shot and angles are quite impressive because it's very artistic and it also beautifies the whole film. I noticed that the glass fell down and broke into pieces and that symbolizes their friendship, a shattered friendship because of different principles in life. Even though the film was so short they still had a chance to put conflict on it. I was also a bit unsatisfied with the ending because some of my questions are not answered (who is the student they're talking about and what happened? . Teacher plays a great role towards how they influence and affect students and how a student can be molded to have a better personality. The teacher n the film says † angostura aka Eng high school†, but before she resigned, she taught college students, in short she wants to teach high school students so that when those students enter college they will be open minded and they would also be exposed to the real world and know how hard life is.To cut the story short, the teacher always wanted her students to learn something not Just inside the four corners of the room, but also learn something outside that they could not learn inside the school. On the other side, I'm also in favor of what the other teacher (wearing white) said, because if hose students were trained earlier, they will have a better personality and being open minded towards things.During college days, I think that most of us had completely developed our personality that's why it's already hard for us to deal with something we're really not into. It's also true that Joan has a good intention towards those students but I also agree that she taught it to the wrong students, students that are fully molded by an opulent family and through the years they are not doing those things that's why Joan should have go with the flow towards the rules and regulations of that college.

The Risk Management Pl A High Level Overview Of The...

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The Problem Representation Of Art - 1937 Words

This research investigated differences in problem representation in art. The purpose was to examine what features people pay attention to when they look for similarities in a group of paintings. There are a range of differences that can contribute to what features people pay attention to when they examine for similarities in a groups of objects. Research by Rabinowitz and Hogan (2008) discussed that people with more experience in a certain domain have a propensity to create better representations for items related to that field. 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Essay on The American Revolution Was a Real Revolution

The American Revolution was definitely revolutionary. The people broke free from Britain and gained independence. Only one third of the colonist enthusiastically supported the revolution. The colonist were unhappy and being treated terribly by their motherland and trouble started to brew. The thirteen colonies that became the United States of America were originally colonies of Great Britain. By the time the American Revolution took place, the citizens of these colonies were beginning to get tired of the British rule. Rebellion and discontent were rampant. The main reason the colonies started rebelling against mother England was the taxation issue. The colonies debated England’s legal power to tax them and they did not wish to†¦show more content†¦The citizens of the middle colonies were especially unenthusiastic about the revolution. Among those that did support a change, not everyone that joined the movement favored violence. Quakers and members of other re ligions, as well as many merchants from the middle colonies, and some discontented farmers and frontiersmen from southern colonies opposed the use of violence, and instead favored discussion and compromise as the best solution. The patriots were able to gain a great deal of support for a violent revolution from the less well to do, from many of the professional class, especially lawyers, some of the great planters and a number of merchants. Support for the revolution increased when it became clear that King George III had no intentions of backing down. The Revolutionary War erupted on April 19, 1775. The reason the British and the Americans resorted to using arms after a decade of fighting verbally over the rights of the British subjects in the colonies was because both sides had finally became convinced that force alone couldn’t decide the issues that divided them and war broke out and didn’t end until 1783. 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