Marketing strategy Coursework Example | Topics and Well Written Essays - 250 words

Marketing strategy - Coursework ExampleUntil the end of 2013, almost 5oo zillion iPh 1s were sold. This clearly indicates that people want to use these mobiles, despite the fact that these gadgets are relatively expensive. Moreover, the attach to preferred to focus on the demands of its various clients, and it offers them with packages that suited their needs. In this regard one can find the company using Kohlers advice. Philip Kohler is a reference when it comes to marketing and according to him marketing is about creating genuine customer value, he further elaborates that selling the product does not complete the story, marketing campaigns must be knowing in a way where customers become a priority over the services offered or products available(Armstrong, Kotler, Trifts, & Buchwitz, 2014 Hollensen, 2015). Mostly, marketing campaigns are product focused, however, from the point of view of Kohler it needs to focus on the consumers (Armstrong, Kotler, Trifts, & Buchwitz, 2014).Th e market of cellular phones is peradventure one of the most rapidly expanding arena, and the competition among mobile brands is severe. It is always hard for the newcomers to come in and buzz off their position. In this regard Apple turned out to be successful it not only make its place, scarce also improved its ranking among the mobiles. There was a time when Nokia, Motorola, and etc. dominated the market, but today iPhone is one of the leading brands. Initially the company focused on people who were old customers of Apple, and afterward on the marketing strategy of the company entered the phase of expansion. Today, there are more iPhone has become one of the most sold brand of